When reality is blended with its virtual representation, the difference between face and mask is fused, making it impossible to separate one from the other. Each face is a mask and each mask can be a face.
This is the reasoning behind the creation of Jo Endoro’s collection, A tailor-made provocation. In a world living an identity crisis, what remains of a man is his mask.
With the “The Golden Mask” collection, this is what Jo Endoro seems to tell us, who returns to reflect on the essential dichotomy of our time, that relationship between reality and representation, between real and virtual, that we are forced to relate on a daily basis. Each mask is unique, just as unique is the face it represents.
Using a distinctive process, once again capable of uniting infinitely distant places and times, the artist uses a natural coconut net taken from the beaches of the Dominican Republic on the plaster model of the face. Subsequently, the work is taken to the foundry, where it is forged in bronze, and baptized ten times in cast gold. If art and its many handmaids – one for all: photography – thought of capturing the soul through the portrait, Jo Endoro overturns the paradigm once again: he abandons the portrait to forge the true and final face of the hypermodern man.